Smarter Label Production

At Labelexpo Europe 2025, Maxime Bayzelon, President of ETI, shares how integrated coating and converting solutions are helping label converters take back control of their production.

From adhesive coating and silicone coating to printing, laminating, and die cutting, this interview highlights the value of bringing key processes in-house—unlocking greater flexibility in material choices, reduced costs, and the ability to develop differentiated label constructions, including linerless and patterned applications. The discussion also underscores the importance of long-term partnerships, process expertise, and continuous innovation in building resilient operations for today’s and tomorrow’s label industry.

A clear, real-world perspective on how smarter coating and converting strategies translate into competitive advantage.