Jokin Iruretagoiena on Smarter Label Production

During Labelexpo Mexico 2025, Jokin Iruretagoiena, General Manager at ETI Europe, sat down to discuss how our technology is enabling a new way forward in label manufacturing.

With the ability to apply both silicone and adhesive directly on press, ETI’s in-house coating technology allows converters to streamline operations, reduce material waste, and unlock new levels of production flexibility. This approach also makes it easier to explore linerless label options, which eliminate the need for a release liner—offering both environmental and economic benefits.

In the interview, Jokin touches on specific use cases, such as tire labels, where precise adhesive placement is essential, and explains how ETI works closely with converters to tailor each solution. As sustainability becomes a growing focus across Latin America, this model offers real, practical advantages to converters looking to evolve.