ETI Europe Strengthens Leadership Team with Appointment of Emmanuel Maurines
NOVEMBER 2025 - ETI has appointed Emmanuel Maurines as Regional Sales Manager for French-speaking European markets. He will drive the company's regional growth and support its partners, bringing over 30 years of experience in the label, automatic identification, and packaging materials industry.
A graduate of ECCIP-NOVANCIA with a specialization in international business and fluent in three languages (French, English, and Spanish), Emmanuel possesses in-depth knowledge of the entire value chain: raw materials, printing solutions, automatic identification, and systems integration. This 360° expertise, from raw materials to end applications, gives him a unique understanding of the industry's challenges and opportunities.
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Expertise in Linerless Technologies
A pioneer in the development of linerless technologies, Emmanuel has actively contributed to the adoption of these innovative solutions that address today's sustainability challenges in the sector. This expertise aligns perfectly with ETI's coating equipment, which enables printers and converters to produce their own pressure-sensitive materials, including linerless solutions.
Based in France, Emmanuel joins ETI's European sales team, where his deep understanding of manufacturing processes will help converters advance their innovation projects and drive business growth.
"I'm excited to join ETI and work with customers across French-speaking Europe. Throughout my career, I've seen firsthand how crucial it is for printers and converters to have control over their own production. That's what ETI gives them - true independence." Emmanuel Maurines
"Emmanuel connects technology with real market needs. His ability to translate technical challenges into practical solutions will be invaluable to our European customers." Jokin Iruretagoiena, General Manager, ETI Europe
